fredag 26. desember 2014
fredag 19. desember 2014
Art Yard Expo: hanssaeleartyard.blogspot.com
A Hans Saele quote: "After postmodernism comes cultural pee break".
Sue Hostetler and Allen Adamson on art and branding
Sue Hostetler: Well, on the face of it, I do think that in the last five to ten years there has been this heightened sense about branding oneself as an artist, among the most obvious examples being Damien Hirst, Murikami or Jeff Koons. Dealers are global, the art world is global and more competitive, and there is a frenzied immediacy with the media and the market for art – everything happens so much faster – partly the result of the Internet. In addition, there’s been a proliferation of art fairs, not just Art Basel but, most recently, Frieze New York. However, if you go all the way back, I think Picasso was really one of the first artists who thought about his work in a more global, broader manner. He realized he was a great painter, but he also realized that this ability, his innate talent, in and of itself, wasn’t going to be enough. He knew he had to create an aura, some way to define himself beyond his art to prompt fascination and intrigue if he wanted those in the art world to take note.
Allen Adamson: This is true for any brand. Yes, you’re selling a product and, first and foremost, to succeed it must be a superior product, but people also want an original back story. It’s not just the “what,” but the “who” that motivates consumers and, more so, that builds connections between consumer and brand. Both things have to work in conjunction.
SH: Certainly you raise the value, and in Picasso’s instance he knew he could raise the value and sell more art if he created this captivating brand persona. Think about it. Way before Madonna, Cher, Sting, he was known by a single name. He knew that this single moniker would set him apart from other artists. Picasso knew, as well, that he had to drive the bus in terms of his background story. If he didn’t do it, he knew someone else would, and probably not to his liking.
A Hans Saele quote: "After postmodernism comes cultural pee break".
Sue Hostetler and Allen Adamson on art and branding
Sue Hostetler: Well, on the face of it, I do think that in the last five to ten years there has been this heightened sense about branding oneself as an artist, among the most obvious examples being Damien Hirst, Murikami or Jeff Koons. Dealers are global, the art world is global and more competitive, and there is a frenzied immediacy with the media and the market for art – everything happens so much faster – partly the result of the Internet. In addition, there’s been a proliferation of art fairs, not just Art Basel but, most recently, Frieze New York. However, if you go all the way back, I think Picasso was really one of the first artists who thought about his work in a more global, broader manner. He realized he was a great painter, but he also realized that this ability, his innate talent, in and of itself, wasn’t going to be enough. He knew he had to create an aura, some way to define himself beyond his art to prompt fascination and intrigue if he wanted those in the art world to take note.
Allen Adamson: This is true for any brand. Yes, you’re selling a product and, first and foremost, to succeed it must be a superior product, but people also want an original back story. It’s not just the “what,” but the “who” that motivates consumers and, more so, that builds connections between consumer and brand. Both things have to work in conjunction.
SH: Certainly you raise the value, and in Picasso’s instance he knew he could raise the value and sell more art if he created this captivating brand persona. Think about it. Way before Madonna, Cher, Sting, he was known by a single name. He knew that this single moniker would set him apart from other artists. Picasso knew, as well, that he had to drive the bus in terms of his background story. If he didn’t do it, he knew someone else would, and probably not to his liking.
Abstract Realism, 1994
Oil on canvas © SaeleImages
Highest auctionprices for graphic works by Hans Sæle
| Title | Date | Price (NOK) | |
|---|---|---|---|
| Gogsjøpiken | Saturday Aug 19, year 2000 - kr. | 12,000 | |
| Mor og datter i Gogsjø | Monday Dec 18, year 2000 - kr. | 7,500 | |
| Gogsjø idyll | Thursday Aug 30, year 2001 -kr. | 5,800 | |
torsdag 18. desember 2014
mandag 8. desember 2014
Cow Observing Human Behavior
Fusionist oil painting on canvas, 1994 (detail).
© SaeleImages
In The Cut Between What Is And What Seems To Be
Oil on canvas, 1994 © SaeleImages
Abonner på:
Innlegg (Atom)